MELCO RESORT & ENTERTAINMENT

Macau - China

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PMY was engaged by Melco Resorts and Entertainment to develop a multimedia enhancement strategy for one of its flagship properties in Macau - Studio City

Within this engagement, PMY reviewed Studio City's Digital Marketing, Multimedia and Entertainment Technology departments and made recommendations in respect to the following key areas:

 
 
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Content Management Systems (CMS)

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Digital content strategy

Internal processes and workflow

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High impact LED initiatives

 
 
 IPTV at the SCG
 SCG Lights   
 
 

Melco Resorts and Entertainment accepted PMY's recommendations and has engaged PMY to execute all initiatives on its behalf.

PMY continue to work with Melco Resorts and Entertainment on a retainer basis across a number of its entertainment properties in Macau.

 
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