TAC

Etihad Stadium

Melbourne - Australia

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TARGETED LIFT & CARPARK CAMPAIGN

 

As part of their ‘Towards Zero’ campaign to reduce fatalities on the roads, TAC focused on targeting fans entering and exiting the car park. To reach this audience and ensure that drinking at Etihad Stadium events don’t come together with driving; TAC embarked on a 12 month campaign targeting the carparks at Etihad Stadium.This messaging strategically and creatively reinforces that drinking and driving are better apart, which has now grown into a broader campaign across summer events, continuing to educate and promote the Towards Zero campaign.

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