PMY CAPITAL & MELBOURNE SHOWGROUNDS ANNOUNCE MAJOR LONG-TERM TECHNOLOGY INVESTMENT PARTNERSHIP

Major Technology Investment and Partnership Announcement

Melbourne, Australia 12 July 2022. PMY Capital and Melbourne Royal are pleased to announce a major technology investment and management partnership at the Melbourne Showgrounds precinct. The initial seven-year partnership will see PMY Capital play a key role in accelerating Melbourne Royal’s strategy to become a leader in presenting premier events throughout the entire calendar year, in addition to the precinct’s signature event, the Melbourne Royal Show.

PMY Capital will design, fund, and manage a technology solution for Melbourne Showgrounds, as well as collectively commercialise the technology and digital solutions with Melbourne Royal.

The partnership comes at the ideal time, as the Melbourne Royal Show returns in 2022 after being unable to run in 2020 and 2021 due to Covid. There is also an action-packed event and entertainment program for the remainder of the year and into 2023 for the Melbourne Showgrounds precinct.

“Melbourne Royal plays such an important cultural role in the Victorian community. We are excited to be able to partner with such a progressive and experienced management team and help accelerate Melbourne Royal’s technology strategy in maximising patron experience and engagement across the precinct,” said Costa Alexiou, CEO of PMY Capital.

“Melbourne Showgrounds is Melbourne’s largest and most versatile venue offering unique and flexible indoor and outdoor spaces. Partnering with PMY Capital ensures that we can offer a comprehensive range of technology-driven event services and solutions for modern event organisers, and premium experiences for guests across our venues,” said Brad Jenkins, CEO of Melbourne Royal.

PMY Capital has built a global portfolio of technology investment partnerships, including The Australian Turf Club, Sydney Showground, and Sydney Motorsport Park, in addition to a number of investments in the US market.