EMPOWERING VENUES WITH REAL-TIME INTELLIGENCE
Venue owners and operators are experiencing challenging headwinds.
The technology ecosystem has never been more complex, quality labor is increasingly scarce, and the expectation of guest experience and commercial performance continues to rise.
OPTIC has been developed by the industry, for the industry.
It exists to support venues of all types deliver a safe, secure and engaging experience for its customers. It provides real-time, historic and predictive insights on venue and area usage, customer behavior and demographics, and supports venue operators to automate their business response.
OPTIC is your venue operations companion.
OUR SOFTWARE
REAL-TIME AND HISTORICAL INSIGHTS ON YOUR VENUE, EVENT AND CUSTOMER.
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Prevent incidents through real-time crowd intelligence and response.
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Establish a deeper connection with customers through understanding patron journey, demographics and behavioral patterns.
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Reduce operational costs through proactive management of labor force and third-party service providers.
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Real-time and historical measurement of commercial partnership, activation, and concession performance
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Reduce energy usage and unnecessary consumption through automated operational processes.
MAKING VENUE OPERATIONS EASIER
OPTIC is trusted by leading venues in key markets:
SPORT
ENTERTAINMENT
RETAIL
TRANSPORT
EDUCATION
PROPERTY
“THE VENUE OPERATIONS SECTOR IS ON A MATURITY PATH TO SINGLE ORCHESTRATION PLATFORMS, AS OTHER TRADITIONAL INDUSTRY VERTICALS, ACCOUNTING, HUMAN RESOURCES, SALES AND MARKETING ALREADY HAVE.”
Tier 1 Management Consulting Firm
OUR USE CASES
REAL-TIME OCCUPANCY
AND AREA USAGE
STAFF PLANNING AND
RESOURCE ALLOCATION
Food & Beverage AND CONCESSION
THROUGHPUT
COMMERCIAL PARTNERSHIP
REPORTING
CROWD CONTROL AND
RISK MANAGEMENT
INFRASTRUCTURE AND
CAPITAL WORKS PLANNING
INDUSTRY-SPECIFIC DATA FUSION AND ARTIFICIAL INTELLIGENCE PLATFORM
Consolidated view of data captured from existing technology infrastructure
Customised third-party systems integration available to deliver venue automation and response
Compliant with data and privacy legislation and commercial practices in global markets
