NEXT GENERATION CROWD INTELLIGENCE
NEXT GENERATION VENUE & CROWD INTELLIGENCE.
Part of PMY’s Intelligence capability, Optic is a data-driven platform that empowers venues with real-time crowd intelligence.
Optic delivers live, historic and predictive insights that help enhance safety, optimise operations and elevate the guest experience. By understanding how spaces are used and how people move through them, Optic enables venue owners and operators to make smarter decisions and automate their business response with confidence.
STADIUMS & ARENAS
Optic is purpose-built to handle all the unique aspects of stadium and arena measurement and the analytics that go with managing events. Track and compare events natively, build event plans, and track usage and experience for every use case.
LIVE
EVENTS
Optic is deployed at the largest and most complex live events. It’s tested for the unique challenges of setting up people measurement in hours, not weeks and working in any conditions and environment.
AIRPORTS & TRANSPORT
Optic’s sensor-neutral, integrated approach delivers you the most cost-efficient flow analytics and passenger measurement possible. From better queue management to passenger miles, we’ve delivered customised transit solutions to the largest operators in the world.
RETAIL
SPACES
With end-to-end and step-by-step tracking of customer journey, Optic gives you insights into store effectiveness, every single shopper journey, every step of the way and ties it all to point of sale systems for true conversion insights.
WHY OPTIC?
A seamless customer experience and optimal safety are now an expectation at your venue or event. Often with a set of complex technology ecosystems, delivering valuable insights to the right stakeholders and customers can be a challenge. Advanced solutions that enhance operations and drive real impact can solve these issues and deliver on customer expectations, elevating patron experience.
BUILT BY INDUSTRY, FOR INDUSTRY.
Created to deliver safety outcomes during COVID19, trusted by venues and optimised for patrons, Optic has been created by the industry, for the industry. PMY supports venues and events of all types to deliver a safe, secure and engaging experience for its customers.
FOUR WAYS TO UNDERSTAND YOUR VENUE OR EVENT.
From whole-of-site, to per square metre, Optic enables users to better understand how people behave in real-time, empowering teams to make meaningful changes to operations, experience and design, and measure the impact.
Site Pulse
Understand crowds at
a whole of site level.
Area
Derive deeper insights
into specific target areas.
Food & Beverage
Facilitate more efficient service, increasing revenue & managing costs.
Retail
Increase traffic, maximise conversion rate of commercial offerings.
Answer the questions that matter, when they matter
UNDERSTANDING BEHAVIOURS.
Better Ingressing
Understand when patrons enter the venue. Measure and load balance, entrance queues. Increase valuable time on site for patrons.
Hospitality & Sponsorship
Measure pass-by visitation and engagement with hospitality, VIP, and sponsorship experiences and signage. Drive sales and increase revenue for sponsors.
Safer Egress
Understand and when patrons exit the venue. Measure adjacent traffic and pedestrian flows. Reduce curb-side congestion & improve neighbourhood safety and traffic flow.
Merchandising Effectiveness
Measure end-to-end shopper journey including dwells, associate interactions, and engagement. Track to sales. Increase merchandising effectiveness, staff allocations, and improve store experience.
Queues Impacting Revenue
Track and publish queue length, estimated wait time, and throughput for every concession. Ensure compliance, improve staff allocations, increase concession, food and beverage total sales.
Open Seating Optimisation
Measure grandstand, front-of-stage, open space crowding and utilisation. Intra-day ticketing, increase capacity limits.
Crowd Monitoring
Understand how many patrons are on site at any point in time. Track crowding and density in chokepoints and key areas. Reduce crowd-crush & proactively route security staff. Understand the risk of the crowd, capacity, density and velocity.
Staffing & Labour Allocation
Measure usage, crowding and throughput of every area for dynamic maintenance and staff allocation. Reduce total labor cost & increase staff utilisation.
Experience Optimisation
Operate your venue more efficiently and sustainably. Measure dwell-times, usage, and engagement by demographic with key experiences. Higher patron satisfaction and improved experience.
Personalised Display
Tune and track digital display based on demographics and behaviour. Increased advertising revenue.
GETTING STARTED WITH OPTIC.
Book a Demo
Use case identification
Break down your areas of interest and identify the key questions you want to answer.
This gives us the insights we need to design your custom solution.
Our global team can meet with you within 24 hours.
Scope & Pricing
One Week
We will provide a tailored solution within a week for review.
Connection & Deployment
From 2 Weeks
Connecting cameras and sensors for a seamless plug-and-go setup.
Optic is Live
One week from deployment
Optic is live and fully operational.