QIC Supercharge Shopping Centre Revenue with Smart Out-of-Home Network

Elevating Retail Media: TechMedia Partners with QIC to Power a National Out-of-Home Advertising Network

Throughout 2024, TechMedia partnered with QIC Shopping Centres to progressively deploy their Retail Out-of-Home advertising network.

The QIC retail portfolio spans local & neighborhood centres such as Pittwater Place through to iconic Super Regional destinations such as Robina & Castle Towers.

The TechMedia team supports the QIC alternative income & marketing teams with platform training & operations. TechMedia also developed the integration with QIC’s sales partner oOh! media. Day to Day network operations, maintenance & custom integrations are managed by TechMedia’s Network Operations Centre.

SCOPE OF SERVICES

• Display unit local manufacture
• Network operations centre support
• Sales enablement
• 4G network management
• Programmatic integration
• Content Management System
• Dynamic Campaigns
• Managed CMS transition