arsenal football club
World class sports presentation and fan engagement
CASE STUDY
PMY has proudly supported Arsenal Football Club in delivering world-class sports presentation and fan engagement experiences that celebrate the club’s rich history while enhancing matchday atmosphere at The Emirates Stadium. Our work has helped bring to life some of Arsenal’s most significant moments, including the closure of Highbury Stadium in 2006, the Club’s 125-year anniversary celebrations in 2011, the farewell to legendary manager Arsène Wenger in 2018, multiple FA Cup Trophy Parades, the UEFA Women’s Champions League Trophy Parade in 2025, and celebrations surrounding Arsenal Women’s inaugural FIFA Women’s Champions Cup victory in 2026. We have also supported milestone occasions such as Arsenal’s announcement that The Emirates Stadium would become the permanent home of the Women’s team.
Beyond these landmark events, PMY has delivered a wide range of innovative fan engagement activations, including the iconic giant flag displays featured at every home fixture since 2014, bespoke handheld flags, full-stadium TIFOs, crowd banners, 3D roof banners, pitch and roofline special effects, custom DJ booths and lighting experiences, and sponsor activations. Together, these initiatives have helped create memorable, emotionally engaging experiences that strengthen the connection between Arsenal, its supporters, and its global fanbase.
