AUSTRALIAN TURF CLUB

CAPTIVATING ON-COURSE DIGITAL EXPERIENCE FOR SYDNEY RACING FANS

PMY was engaged by the Australian Turf Club (ATC) in December 2018 to develop a digital and technology enhancement strategy for Royal Randwick and Rosehill Gardens racecourses.

The goal was to create a global leading and immersive event and non-event day experience, improve commercial viability, and adopt a practical approach to venue development and services.

PMY conducted in-depth information gathering, analysed existing systems, and developed a future vision and strategy focused on customer-facing technology initiatives. They provided cost planning, revenue forecasting, and outlined investment and funding options. PMY was then chosen as the end-to-end technology partner, responsible for strategy, feasibility, design, and delivery.

As a result of PMY’s involvement, Royal Randwick and Rosehill Gardens racecourses underwent a remarkable transformation. The digital and technology enhancements delivered an immersive and cutting-edge experience for visitors, while generating new revenue streams and improving commercial viability. PMY’s strategic approach and expertise were crucial in achieving these outcomes, allowing the ATC to establish itself as a leading global example of successful digital and technology integration in the racing industry.

This multi-million-dollar technology project presents an unmatched race day experience, enhancing the on-course atmosphere for members and patrons and driving powerful exposure and engagement for brands direct to live in-venue and broadcast audiences. Now proudly represented by VISION Sport & Entertainment, companies have the opportunity to elevate their brand and make an impact with the latest in world-class digital technology.