Formula 1® Australian Grand Prix™
Creating one of the world’s most intelligent and connected major events
The Australian Grand Prix reached record attendance not by accepting more risk, but by replacing assumptions with real-time intelligence.
As one of the world’s most complex temporary sporting events, every decision carries a trade-off between fan experience, operational safety and commercial performance. Since 2023, the Australian Grand Prix Corporation has partnered with PMY to progressively transform the event into one of the world’s most connected and intelligence-led major events.
Rather than delivering individual technology projects, the partnership has focused on creating the foundations that enable better decisions across every aspect of the event.
Key partnership elements:
- Event Technology Strategy to guide long-term technology investment, governance and future event evolution
- Connected Data Ecosystem brining together operational, commercial and customer data to create a single view of the event
- Real-time Crowd Intelligence through Optic, providing live visibility of patron movement, occupancy, congestion and precinct performance
- Connected Event Infrastructure including resilient connectivity and supporting technology that enables reliable real-time operations.
Together, these capabilities have replaced assumptions with live intelligence, allowing AGPC, to understand how fans actually experience the event and make confident operational and commercial decisions as the event unfolds.
Outcomes:
- Increased attendance whilst eliminating key choke points and congestion throughout the site – improving fan experience and their largest ever scale
- Replaced reactive event management with live operational intelligence, enabling faster, evidence-based decisions
- Improved crowd flow by identifying and resolving congestion before it impacted fan experience
- Created measurable commercial value through a deeper understanding of fan behaviour and precinct engagement
- Established a scalable intelligence platform that will support AI, predicative analytics and future event innovation
