WOOLWORTHS GROUP
ROLE: END-TO-END DIGITAL NETWORK PARTNERSHIP
TechMedia has designed, manufactured, and installed a nationwide network of over 1000 digital signage units for the Woolworths Group.
Our partnership includes the Cartology commercial advertising network and customer-facing promotional screens. The network boasts multiple display configurations, ranging from high-brightness outdoor units to 65-inch digital screens at every indoor entry.
These specially crafted digital display units are visible at all times to every shopper entering a Woolworths store across Australia (900+ locations)
Role:
- Display unit local manufacture
- Sales enablement
- Programmatic integration
- Dynamic campaigns
- Network operations centre support
- 4G Network management
- Content management system
- Managed CMS transition
