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ARTIFICIAL INTELLIGENCE & BROADCAST

AI IN GOLF SUPPORTING STRATEGIC GROWTH AND REAL-TIME DATA AT LIV

In March 2023, LIV Golf engaged PMY to lead a comprehensive technology strategy to help LIV use technological solutions and innovations to achieve its strategic ambitions.

In addition to delivering the Technology Strategy 2024- 2026, PMY has supported LIV through the delivery of multiple work streams including a Unified Data Platform (UDP) hosted on Google Cloud, underpinning a first-to-market Generative AI digital solution, broadcast and fan experiences.

PMY also played a critical role in brokering the game-changing partnership between all parties.

Client Name

  • LIV Golf

Location

  • USA

Year

  • 2025

Capabilities

  • Technology
  • Intelligence

Solutions

  • Unified Data Platform (UDP)
  • Venue Connectivity
Client Name
LIV Golf
Location
USA
Year
2025
Capabilities
Technology
Intelligence
Solutions
Unified Data Platform (UDP)
Venue Connectivity

DELIVERY OUTCOMES

The collaboration between PMY and LIV Golf has generated benefits across several areas driving operational excellence, fan engagement, strategic growth, and robust governance.

Commercial and Technology Impact

PMY secured a major partnership between LIV Golf and Google, integrating Google Cloud technologies and modernising LIV Golf’s tech framework to foster innovation and future growth.

Engagement Outcomes

Achieved a comprehensive 360-degree view of customer interactions, enhancing engagement across both digital and physical platforms.

Performance Outcomes

The interactive player portal delivers real-time stats and video insights directly to players and teams, enhancing strategic decisions.

Data-Driven Strategy

Leveraging a Unified Data Platform hosted on Google Cloud, new standards were set for data utilisation in sports, streamlining operations and enriching fan experiences.

PMY has made a game-changing contribution to help us modernise our technology roadmap and to enable our business roadmap and to enable our business via technology solutions and partnerships that underpin future growth. From the outset PMY’s team of technology solutions and partnerships that underpin future growth. From the outset PMY’s team of technology experts have been innovative, collaborative, informative and action-orientated, helping us to be the data and technology-driven business that we aspire to be.

Mark boulter, vp cloud & data
liv golf
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