Techmedia partners with lush in APAC

RETAIL IN STORE DIGITAL MARKETING

LUSH Australia consulted with TechMedia on a solution design and content management system (CMS) transitioning its pilot retail screen network into full deployment, while improving key New Zealand stores with a new deployment standard.

We partnered with LUSH to deploy our solution, paired with Samsung’s first dual-sided screen featuring a sunlight-readable side and an in-store facing high-brightness side. These digital displays allow different messages and creative content to play on each side of the screen, making it the perfect fit for the LUSH shopfront design.

Our solutions accelerate the targeting of LUSH’s digital marketing messages via our unified platform for customer engagement across both countries. We provide the ongoing management and support of their retail screen network solution across the region.

Role: CMS uplift, screen technology – Australia & New Zealand store rollout