MAJOR LEAGUE CRICKET
CRICKET UNLEASHED
To unleash the league’s second tournament, KOJO was engaged by Major League Cricket (MLC) to manage their global PR, marketing, and sports presentation in the USA.With cricket emerging in the American sports landscape, KOJO’s mission was to leverage the sport’s global popularity to drive growth in this new market, increasing both commercial opportunities and audience engagement.
In a competitive US market, KOJO’s PR and marketing strategies positioned MLC as a premier spectacle, enhancing awareness, attendance, and viewership both domestically and internationally. By engaging communities and collaborating with influencers and sporting identities, KOJO amplified the league’s visibility within cricket-loving communities and introduced the sport to new fans. Through compelling narratives and data-driven insights, KOJO is proud to work with MLC as they continue to command attention as a prominent global cricket tournament.
AN ALL-AMERICAN BRAND REFRESH
KOJO introduced an “All-American” brand refresh, emphasising a modern and impactful visual identity across social media, marketing, and sports presentation. The refresh featured a realignment of master brand elements, consistent team identities and an animated motion toolkit that were integrated into social and campaign content, bringing the brand to life across all platforms.
SOCIAL MEDIA IMPACT
86K
new followers
113MIL
VIEWS
6MIL
ENGAGEMENTS
