LIV Golf
LIV Golf: Accelerating Innovation Through Technology & Data Strategy
In 2023, LIV Golf engaged PMY to lead the development and delivery of a bold, future-focused technology strategy.
PMY proudly authored LIV’s 2024–2026 Technology Roadmap and mobilised a cross-functional team to execute key innovation initiatives at pace.
A central achievement was the design and deployment of a Unified Data Platform (UDP) on Google Cloud, consolidating dozens of data sources into a single, real-time intelligence layer across fans, players, and venues. The UDP now powers LIV’s business insights, coaching tools, and fan-facing experiences via a modern API suite.
PMY also brokered a strategic partnership between LIV Golf and Google, reinforcing LIV’s position as a technology-first sports organisation.
Key Outcomes
- Unified Data Platform deployed to unify fan, player, and venue data driving operational and performance insights.
- Strategic Google partnership secured, unlocking cloud-native innovation across LIV’s ecosystem.
- API infrastructure established to serve fan engagement platforms (app, web, marketing), player services, and analytics teams.
- 360° fan view enabled, integrating digital and on-site interactions for real-time personalisation.
- Interactive Player Portal launched, delivering live stats and insights to coaches and athletes.
- CTO-as-a-Service model implemented, with on-demand delivery from PMY’s cloud, data, and security specialists.
- Internal capability uplifted, with DevOps and SecOps support to manage risk and improve vendor compliance.
- Industry benchmark set for data-driven performance and engagement in professional golf.
