SPRINGHILL GOOGLE CLOUD VIDEO INTELLIGENCE
SPRINGHILL GOOGLE CLOUD
Video Processing Software Automates Metadata Creation at Scale for SpringHill
SpringHill Company is an entertainment and production company founded by LeBron James and Maverick Carter.
It creates compelling stories for television, features, and digital content, brands and entertainment.
PMY used Google Cloud’s Video Intelligence API to build an automated video processing tool for SpringHill. Using restored media from off-site backups, the solution integrated AI-enhanced metadata from Google’s Video Intelligence API.
More than 700TB of video was restored from off-site backups efficiently and accurately.
This metadata was then pushed back into Iconik, SpringHill’s Cloud Media Asset Management System. Because of file size and run time limitations, PMY developed special processes to chunk larger videos into processable sizes and recombine them generated after.
outcomes
PMY transferred 700TB of data into Google Cloud Storage from off-site and physical locations. A selection of this data was processed through the Video Intelligence API via Cloud Run jobs. BigQuery was used as a control table to prevent duplicate processing of files as well as hold the generated metadata from the Video Intelligence API. The metadata was pushed to Iconik by a Cloud Scheduler job.
The result? Rich, searchable metadata inside SpringHill’s Media Asset Management System to drive personalised user content experiences, enhance content creation, and provide analytics about view preferences. A pipeline for consumption of future SpringHill video and resulting metadata was created and a future roadmap delivered for generating metadata for live streaming video as well as performing advance.