ICC Men’s T20 Cricket World CuP A record-breaking global audience

THIS IS THE BIG TIME

In late 2022, KOJO helped deliver the delayed ICC Men’s T20 Cricket World Cup 2020 to a record-breaking global audience, showcasing 45 matches over 30 days across 7 host cities.

As the ICC’s official Sports Presentation and Experience Partner, we rolled out a slew of fan-focused content, including host city activations, ICC Digital App integration, commercial partner activations, hospitality and a world-first Mixed Reality Broadcast experience.

KOJO was also responsible for staging a BIG TIME pre-finals celebration. This featured a striking multicultural collaboration between ICEHOUSE and First Nations musicians Mitch Tambo and William Barton.

Fittingly, this entire event was a masterclass in teamwork. We were proud to facilitate seamless collaboration between an array of partners and key stakeholders to deliver the most digitally engaged ICC event ever.