LIV GOLF
ADELAIDE, AUS
UNDERSTAND
Intelligence
LET’S MAKE
YOUR DATA
work for you.
Own your data, and enhance the control, management flexibility, and activation value of your data assets.
DATA & AI
We deliver cloud-native data platforms, intelligent applications, and dynamic analytical environments that help clients unify data, automate operations, and unlock smarter decision-making across venues, teams, and enterprises, all backed by comprehensive support services. Our clients can expect to receive a data strategy, data ownership, data platform, and dashboards, expertly maintained and managed to suit their objectives.
OPTIC
Our flagship product, Optic, is an AI-powered crowd intelligence platform that delivers real-time insights on customer behaviour, movement and flow, and engagement helping venues and teams optimise safety, staffing, and fan experience in venue or event From strategy and governance to platform and reporting, everything we deliver is built to make your organisation AI-ready — enabling faster decisions, smarter automation, and continuous improvement at scale – and provided in an affordable ‘as a service’ model.
VENUE & CROWD INTELLIGENCE
Real-time crowd analytics and people intelligence with Optic.
Track patron movement, optimise operations, and measure the performance of commercial zones using real-time and predictive data.
DATA & ANALYTICS
Build a data-driven foundation for scale.
From cloud data strategy to real-time analytics, we design modern data ecosystems on Azure, AWS, and Google Cloud.
AI & MACHINE LEARNING
Applied AI that drives action.
From virtual GenAI assistants to predictive crowd intelligence, we integrate AI into dashboards, automation tools, and real-time reporting.
UNIFIED DATA PLATFORM (UDP)
Turn fragmented data into a strategic asset.
Our Unified Data Platform (UDP) seamlessly integrates diverse data sources into a single, AI-ready environment.
DATA ACTIVATION
Tailored platforms that bring data to life.
We design custom dashboards and applications for coaching, performance, and business decision making and reporting.
CLOUD SERVICES & MIGRATION
Secure, scalable cloud transformation.
From migration to DevOps, we offer full-stack cloud services, including cybersecurity, infrastructure strategy, and governance.
TECHNOLOGY PARTNERS
Venue & Crowd Intelligence.
ANSWER THE QUESTIONS THAT MATTER IN REAL-TIME
Optic has been created by the industry, for the industry. PMY supports venues and events of all types to deliver a safe, secure and engaging experience for its customers. Optic has been deployed in some of the world’s premier venues & events such as SoFi stadium, Wimbledon & The Formula 1 Grand Prix.
DATA & AI
ACTIVATIONS & USE CASES
Unlike traditional data warehouses or BI dashboards that focus solely on historical reporting, the UDP (Unified Data Platform) is an activation engine—not just a storage solution. It enables organisations to act on data in real time, powering AI-driven automation, intelligent agents, and seamless integration.
HIGH PERFORMANCE
- talent, Squad & Player management
FAN ENGAGEMENT
- 360-degree view of fans
CONTENT & MEDIA
- Auto-tagging and media migration
RECREATIONAL & PARTICIPATION
- Students, junior participation & clubs
STADIUMS & VENUES
- Crowds, security and ticketing predictive analytics
BROADCAST
- Streamlined broadcast workflows & machine learning
OPERATIONAL INSIGHTS
- Customised reporting across executives & departments with the aid of predictive analytics from AL & ML
FANTASY, BETTING & LOYALTY
- Leverage multiple fantasy, betting & loyalty partners with composable SaaS solutions
