The PMY Pulse - EMPOWERING ORGANISATIONS TO OWN AND LEVERAGE THEIR DATA
Unified Data. Unmatched Control. Unlock Potential
In today’s increasingly complex digital landscape, data has become one of the most valuable assets for organisations. However, for many, managing and integrating data from multiple systems can be extremely daunting. This is especially true for sports teams and organisations where federations and leagues often dictate the systems used, leaving teams with little control over how they manage their data.
At PMY, we believe it’s time for organisations to take control of their data. Our Unified Data Platforms (UDP) are custom-built to meet the unique needs of each organisation. By integrating and consolidating data from all areas into one accessible and secure platform, our tailored UDP solutions empower teams to unlock the full potential of their data.
Breaking Down Data Silos
Most organisations are stuck with fragmented and siloed data systems, especially those operating in heavily regulated environments like sports federations. These isolated systems prevent organisations from seeing the full picture, leaving them unable to leverage data strategically. PMY’s UDP solves this by unifying all data sources into one platform, ensuring every piece of data can be accessed, managed, and activated when needed.
For example, for one of Australia’s largest NRL clubs, we built a custom UDP that pulls data from football operations, commercial systems, finance, CRM, and more. The result is:
A single, unified view of athletes
Master data management that ensures accuracy and consistency
A comprehensive, yet single view of their customers
A foundation for AI and Machine Learning use cases in the future
This integration empowers the NRL club to make faster, more informed decisions, without being reliant on systems imposed by external bodies. By owning their own data, they are no longer beholden to federations and can leverage their data for their unique strategic goals.
The Power of Data Ownership
One of the greatest advantages of our UDPs is the complete ownership they provide. Organisations no longer have to rely on third-party platforms or adhere to rigid data formats dictated by leagues or federations. Instead, they gain full control over how their data is managed, enriched, and activated.
This not only gives organisations more autonomy but also allows them to better utilise each system for its strengths. Whether it’s improving player performance, enhancing fan engagement, or driving revenue, PMY’s UDP ensures that all data sources are working together rather than sitting idle.
Alleviating the Burden of Data Management
A key challenge for many organisations is that non-data professionals - such as coaches or finance teams - are often tasked with managing and analysing data, creating inefficiencies and errors. PMY’s UDP alleviates this burden by centralising data management into one platform that presents data in a clear, easy-to-use format.
Now, everyone within the organisation, from marketing teams to coaches, can access the data they need without having to create their own processes or act as makeshift data engineers. This improves collaboration, ensures consistency, and allows teams to focus on what they do best.
Trust, Reliability, and Real-Time Insights
At the heart of our UDP is the ability to create a single source of truth for organisations. By ingesting data directly from the source, our platform ensures that the information is accurate and unaltered, enhancing the overall reliability. With all data unified in one platform, organisations can trust the integrity of their data, fostering collaboration and evidence-based decision-making. Whether it’s real-time player statistics or fan engagement metrics, the UDP provides quick and actionable insights, giving organisations the power to act fast.
For LIV Golf, our UDP has been a game-changer, integrating data from various sources and providing a 360-degree view of customer interactions. This allows LIV Golf to enhance both digital and physical experiences for their fans, as well as improve strategic decisions through real-time data access. Read more on our work with LIV here.
A Custom Solution for Every Organisation
Unlike off-the-shelf solutions, PMY’s UDP is fully customised to meet the unique needs of each organisation. Whether it’s supporting a global sports brand like LIV Golf or a local team like the Brisbane Broncos, our UDP integrates seamlessly into existing systems while offering flexibility for future growth.
By consolidating data into one platform, organisations gain control, clarity, and the ability to drive performance across all areas. Our UDP isn’t just a solution - it’s a pathway to making your data work for you.
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