PMY Launches MENA Region in Partnership with Seed Group
Dubai, UAE; Melbourne, Australia — 19 December 2023 — With an aim to transform venues, infrastructure, and events industry in the Middle East and North Africa (MENA) region, Seed Group, a company of the Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, has announced onboarding of a new strategic partner - PMY. The global technology solutions company founded in Melbourne, Australia is a leading name in the field of events and has earned substantial rapport in revolutionising the industry with cutting edge innovative solutions and initiatives.
PMY was founded in 2009 with an overarching aim of providing independent advice and cutting-edge technology to uplift and evolve the highly volatile and rapidly changing industry, and has now grown to become a leader in its field. With a presence in 14 countries and offices in Australia, the USA, the UK, and Europe, PMY has left a mark on major venues, sporting teams, and world-class events, including Grand Slam tennis tournaments, NBA and NFL teams, EPL football clubs, and prestigious global championships.
Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, expressed his enthusiasm about the partnership, stating, “The onboarding of PMY into our esteemed network aligns seamlessly with Seed Group’s commitment to fostering innovation and excellence in the MENA region. PMY’s track record of delivering exceptional technology solutions for major events and facilities complements our mission to drive sustainable growth and transformation.”
Paul Yeomans, Group CEO of PMY, said, “We are proud to partner with Seed Group to formally launch PMY in the MENA region. Seed Group’s commercial insight, sector-wide expertise, and commitment to excellence and innovation have provided us with the confidence to accelerate our expansion into this dynamic growth market. We are grateful for the opportunity and look forward to supporting large-scale venues and major events across the MENA region to achieve their objectives through technology.”
This collaboration aims to expand PMY’s customer base, forge strategic partnerships, and establish a strong local presence in the MENA region. The partnership will see Seed Group's extensive regional expertise merge with PMY's innovative solutions, creating a powerful synergy for transformative ventures.
Over the past 20 years, Seed Group has played a pivotal role in shaping the technology, healthcare, hospitality, and telecommunications sectors in the Middle East. This partnership reflects Seed Group's continued dedication to forming strategic alliances with global leaders, accelerating market entry, and fostering sustainable growth within the Gulf Cooperation Council countries.
The collaboration between Seed Group and PMY signifies a promising era of innovation and excellence in the MENA region, as both organisations join forces to deliver transformative solutions and elevate the standards of venues, infrastructure, and events.
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About Seed Group
Over the past 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet the Private Office’s criteria. For more information, visit www.seedgroup.com.